Akka.NET Brand Guidelines
This document outlines the official brand guidelines for Akka.NET. These guidelines ensure consistent representation of Akka.NET across all platforms and materials.
Name and Typography
Official Name
- Correct: Akka.NET
- Incorrect: AkkaNET, Akka.Net, akka.net, AKKA.NET
Always maintain the exact capitalization: "Akka.NET" in all official communications.
Logo
Primary Logo
The Akka.NET logo consists of two mountain peaks in a distinctive blue shade, with "akka.net" text beneath. The mountain imagery represents scalability, strength, and reaching new heights in application development.
Logo Variations
The white text version is recommended for use on dark backgrounds:
Logo Colors
- Primary Blue:
#2A9FD6 - Secondary Blue (for gradients/effects):
#1E88C3 - Text Color:
#424242
Logo Usage
- Maintain clear space around the logo equal to the height of the ".NET" text
- Never stretch or distort the logo
- Minimum size: 32px height for digital, 0.5 inches for print
- Use only on white or very light backgrounds for optimal contrast
Brand Colors
Primary Palette
- Akka Blue:
#2A9FD6 - Dark Gray:
#424242 - White:
#FFFFFF
UI Elements Palette
- Teal Accent:
#50E3C2(used for interactive elements and highlights) - Success Green:
#2ECC71(used for positive actions and confirmations) - Azure Blue:
#0078D4(used for secondary accents and depth)
Core Brand Message
Primary Message
"Build Incredible Apps with Akka.NET — and Have Fun Doing It"
This message encapsulates our core values:
- Innovation and possibility
- Developer enjoyment
- Universal applicability
- Empowerment through technology
Key Value Propositions
1. Universal Applicability
- "Runs Everywhere"
- Scales from mobile apps to global systems
- Consistent behavior across all platforms
- Unified programming model
2. Developer Experience
- "Developer Friendly"
- Easy to learn and use
- Clear, intuitive API design
- Comprehensive documentation
- Active community support
3. Production Ready
- Battle-tested technology
- Enterprise-grade reliability
- Professional support available
- Production-proven at scale
4. Open Source Foundation
- 100% open source under Apache 2.0 License
- Transparent development process
- Community-driven improvements
- Active global developer base
Brand Voice
Tone
- Optimistic and empowering
- Professional yet approachable
- Clear and direct
- Developer-centric
- Focus on possibilities
Writing Style
- Use active voice
- Keep technical accuracy
- Emphasize practical benefits
- Include real-world examples
- Maintain a balance of technical depth and accessibility
Educational Content
Bootcamp Style
- Self-paced, accessible learning
- Hands-on, practical examples
- Clear progression path
- Focus on real-world applications
Visual Learning
- Interactive demonstrations
- Clear visual metaphors
- Progressive disclosure of concepts
- Emphasis on practical understanding
Technical Terms
Common Terms and Capitalization
- Akka.NET (when referring to the platform)
- Actor Model (when referring to the concept)
- actors (when referring to individual components)
- NuGet (for package management)
- GitHub (for source control)
Key Concepts
- Actor Model
- Message passing
- Concurrent processing
- Distributed systems
- Scalability
- Resilience
Resources and Assets
Official Resources
- Website and Documentation: https://getakka.net
- GitHub: https://github.com/akkadotnet/akka.net
- Learning Portal: https://learnakka.net
Community
- Discord: https://discord.gg/GSCfPwhbWP
- GitHub Discussions: https://github.com/akkadotnet/akka.net/discussions
- Stack Overflow tag: [akka.net]
- Twitter: @AkkaDotNet
Contact
For brand-related questions or requests for official assets, please contact:
- GitHub: https://github.com/akkadotnet/akka.net/issues
- Twitter: @AkkaDotNet
These guidelines are specific to Akka.NET and its community. For Petabridge-specific branding guidelines, please refer to separate documentation.
